![]() This deficiency in DuckDuckGo’s business model is well paid off by the fact that an exponentially growing number of users are willing to take a tool that might not be as advanced as Google, yet it is privacy-based. When users buy after getting on those sites through DuckDuckGo the company collects a small commission.Īs contextual data (like location or keyword search) is collected to serve ads, it is thrown on the fly.Īs you can imagine, this business model might be highly inefficient as it makes it hard for DDG to build so-called “data moats” or data network effects ( network effects on the tool as it scales because it gains more and more data from existing users so that it can refine further its results for future users). Advertising is shown based on the keywords typed into the search box. Affiliate revenues come from Amazon and eBay affiliate programs. Home PageĭuckDuckGo makes money in two simple ways: Advertising and Affiliate Marketing.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA. ![]() 100+ Business Models Book By FourWeekMBA. ![]()
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